Lead goals are alive. And well.

I get a little riled up when I see posts like this one that claim the death of long-accepted, tried and true marketing strategies. When I read a headline like “lead generation is dead” my first thought is- wow, you had to go there? As a community of marketers cringing our way through a particularly painful… Continue reading Lead goals are alive. And well.

Freebie Alert: Marketing Plan Template

Building an executable marketing plan that is tailored to the business is easier said than done. It requires a solid understanding of your target market and their pain areas to develop buyer personas uniquely paired with your priority solution messaging. Some would argue that this foundational piece is the most difficult step of the plan because, without it, you really… Continue reading Freebie Alert: Marketing Plan Template

Integrated Marketing for Bigger Brands: 3 Keys for Success

When’s the last time you heard someone say “Hey, let’s run a disjointed marketing campaign?” Not recently I hope. Most everyone in the company can understand the benefit of aligning marketing efforts across the enterprise. Purely integrated marketing campaigns can reach multiple channels, solutions and cross-functional goals. By leveraging shared strategies and resources as a unified system, organizations can better reach their marketing goals… Continue reading Integrated Marketing for Bigger Brands: 3 Keys for Success

A 5 Step Strategy to Drive Your Content Currency

It all starts with a goal. Whether you seek to generate demand or brand awareness, grow your social networks or something else, an integrated content marketing strategy will be the key driver that will allow you to reach your desired state. For many of us navigating the digital marketing landscape, developing compelling content takes time… Continue reading A 5 Step Strategy to Drive Your Content Currency

The Channel Marketing Data Gap: Control Freaks Beware

The #1 question I ask people working in the channel: How are you able to let go of the control and let your partners determine your success? For me, transitioning from a direct-to-channel marketing role has been an eye-opening experience. Where I was once crunching demand generation metrics and cost-per-MQL, I am now running adoption… Continue reading The Channel Marketing Data Gap: Control Freaks Beware

I’m Back! Back in the Marketing Groove.

Six months ago I decided to quit my job. I’d been heading the marketing department for a quality training firm for over six years with no career advancement other than a title change I had given myself two years ago (Hello, Director! What’s next? VP? Queen of Marketing? Sure.). It was getting old and I… Continue reading I’m Back! Back in the Marketing Groove.

3 Steps to Building a Marketing Plan

Looking to develop a marketing plan? I was working on this slide deck for another project and thought I’d share it in case anyone else might find it useful. A simple, 3-step process to building a marketing plan that meets your organizational goals & objectives: Enjoy!